Savers need to get savvy with their cash - Karen Barrett, Chief Executive of, comments following July’s consumer price index (CPI) inflation announcement

13 Aug 2013

Savers need to get savvy with their cash - Karen Barrett, Chief Executive of, comments following July’s consumer price index (CPI) inflation announcement:

“With the UK’s inflation rate persisting at above the Bank of England’s target of 2% and only a slight fall in the consumer price index to 2.8% in July, savers need to be taking action with their cash to guard against current low levels of interest. Our latest data shows savers are continuing to stick to the tried and tested of savings accounts, with 61% of savers preferring to keep their money in cash accounts, while 15% of cash-savers believe they can get better rates with a deposit account or a cash ISA than they could with investing. For those who are sticking with their cash savings it’s crucial that they shop around to get the best rate available to them. But with Mark Carney indicating that interest rates are unlikely to rise until unemployment figures fall, it’s important to ensure you are making the most of your savings, whether that be by ensuring you have the best savings rate or that you are maximising returns through investing.

“We know from our data that one in ten savers (12%) think the process would be too complicated but those unsure of how to go about investing or know which investment products are right for them would really benefit from speaking to a financial adviser. Not only can they take a look at your overall financial plan but they will talk you through your investment options, assess your attitude to risk, and give you the knowledge and confidence to invest in what’s right for you. To find a whole of market financial adviser near you visit”


Notes to editors:

For more information contact:

Anna Schirmer/ Emily Falla/, Lansons Communications: 020 7294 3682

For expert commentary or case studies from over 200 media-friendly advisers, journalists should visit Bluebook - The Media IFA Network

Twitter: @unbiased_co_uk

LinkedIn: - Online networking for professional advisers

About, the professional advice website is the UK's most comprehensive free professional adviser search website, focused on empowering users with the resources they need to make better informed financial and legal decisions.  We not only help consumers and businesses find the best adviser for their needs from over 20,000 IFAs, financial advisers, mortgage advisers, solicitors and accountants listed on our search but we also help them research the market by providing relevant information and tools.  At we like to be transparent about what we do and aim to provide the easiest way for consumers to find and compare advisers meeting their requirements.

The website launched in 1998 and rapidly became the UK’s leading online destination for consumers and businesses looking to find an adviser.  Now attracting over one million visitors a year, is the default adviser directory for consumer websites recommending their audience to ‘find an adviser’.

Unbiased Ltd promotes the benefits of financial and legal advice to consumers and businesses and would like to thank the following companies for their support:

Alliance Trust

Opinium Research



AXA Wealth

Royal London 360°

Bright Grey


Canada Life Ltd

Scottish Life

Clerical Medical Investment

Scottish Widows Plc

Legal & General

Standard Life Assurance Limited




Zurich Intermediary Group



Unbiased Ltd - Registered Office: 12-14 Berry St, London, EC1V 0AU.  Registered in England: No. 06775878.

Category: Savings & Investments Tagged:

More press releases on Savings & Investments