unbiased.co.uk launches website for industry and media professionals

31 Oct 2013


  • Dedicated B2B website, giving access to industry news, provider services, adviser centre and media resources all in one place
  • Relaunched Bluebook media adviser directory with improved search facility
  • Access point for advisers to amend their consumer-facing profiles and view their usage stats
  • Visit the new website now: business.unbiased.co.uk

Unbiased.co.uk, the UK’s largest professional adviser search, today announces the launch of a new, standalone industry-facing website at business.unbiased.co.uk.

The website, which is separate from its consumer ‘find an adviser’ site, provides a dedicated industry resource for providers, advisers and media professionals to access unbiased.co.uk’s products and services, such as:

  • Data and resources: The site gives access to unbiased.co.uk’s adviser statistics and data, outlines details on its adviser and media campaigns and lists entry forms and updates on the annual unbiased.co.uk Media Awards.  There are also blogs and articles from industry professionals and commentators, offering insight on the latest issues affecting the advice sector.
  • The Bluebook, unbiased.co.uk’s media adviser directory for journalists: A relaunched Bluebook now offers media professionals better search functionality when looking for an expert media commentator, while advisers listed in the Bluebook are able to profile even more relevant information for media use than ever before.
  • Adviser Centre: Gives unbiased.co.uk’s more than 24,000 advisers access to their consumer-facing profiles enabling them to update their information, upgrade their profile and view their profile statistics.  The section also lists guides on how advisers can market themselves online, improve their social media presence, and useful consumer insight they can use with clients or on their own websites.

Karen Barrett, Chief Executive of unbiased.co.uk, comments: “Unbiased.co.uk has longstanding experience of providing consumers with information and matching them with the right adviser for their needs.  We are now applying this principle to our industry audiences, whether it is providers, adviser or media, giving them access to all the services and products we provide for them on one dedicated website.

“The new site provides the perfect platform for us to support our business partners with data, blogs, newsletters, PR and brand awareness, as well as helping our advisers with their online marketing, PR profiles and client engagement.   

“Launching a dedicated business site ensures our consumer and industry sites are kept separate.  It allows us to keep our consumer-facing professional adviser directory focused on delivering the best proposition for consumers, supporting the more than 500,000 searches and over one million visitors coming through our site every year.  We will continue to provide consumers with the right tools and information to help them make decisions about their financial advice needs and continue meeting consumer demand for adviser services.  At the same time, our new B2B site will help advisers access relevant information and statistics to support their business propositions.”


For more information contact:

Anna Schirmer/ Emily Falla/ Kate Aitchison, Lansons Communications: 020 7294 3682 

For expert commentary or case studies from media-friendly advisers, journalists should visit the unbiased.co.uk Bluebook

Twitter: @unbiased_co_uk

LinkedIn: Unbiased.co.uk - Online networking for professional advisers

About unbiased.co.uk, the professional advice website

The unbiased.co.uk website launched in 1998 and rapidly became the UK’s leading online destination for consumers and businesses looking to find an adviser.  Now attracting over one million visitors a year, unbiased.co.uk is the default adviser directory for consumer websites recommending their audience to ‘find an adviser’.

Unbiased Ltd promotes the benefits of financial and legal advice to consumers and businesses and would like to thank the following companies for their support:

Alliance Trust

Opinium Research



AXA Wealth

Royal London 360°

Bright Grey


Canada Life Ltd

Scottish Life

Legal & General

Standard Life Assurance Limited




Zurich Intermediary Group


Unbiased Ltd - Registered Office: 12-14 Berry St, London, EC1V 0AU.  Registered in England: No. 06775878.

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