Unbiased unleashes its tech on life’s biggest decisions

02 May 2017

  • Unbiased targets accountants and solicitors with the UK’s largest financial and legal connection service

  • Over 5,000 accountants and solicitors are expected to join the service this year

  • New subscriber offer: 3 month’s free listing and free enquiries 

Unbiased, the site that connects millions to advice, is moving to transform the way people find accountants and solicitors. Already the UK’s first choice for finding financial and mortgage advisers, Unbiased is now deploying its market-leading technology in the legal and accountancy space.

People are most likely to seek advice when faced with life’s biggest decisions. Key moments may include buying a first home, starting a business, seeking a divorce, and planning for life post-retirement. It is also at such key moments that professional advice can make the most difference.

Unbiased is now pitching as the ‘go to’ destination for individuals facing life’s big decisions. At present the site offers the UK’s widest choice of financial advisers, with the most powerful search and connect tools for matching consumers with the ideal adviser for them, often within just a few hours. Having made such advice much more accessible and convenient, Unbiased is now extending this service to guide people to the best accountants and solicitors.

Over 2,000 accountants and solicitors are now listed on Unbiased, and 5,000 more are expected by the end of 2017, to create the largest financial and legal connection service in the UK. Unbiased is currently on a drive to encourage more professionals to list, with a special introductory offer. Until 31 May new subscribers can secure 3 months’ free listing and free enquiries on the premium plan (usual price £19+VAT per month subscription and £15+VAT per accepted enquiry).

Karen Barrett, founder and CEO of Unbiased, comments: “Today’s consumer wants to click and have it now – or as soon as possible. We expect that responsiveness when ordering taxis and takeaways, so why not when seeking a professional adviser? Life today moves at breakneck pace, people don’t have time to do lots of shopping around, and there’s a huge gap in the market for a service that can connect people quickly and easily with the right accountant or solicitor.

“At the same time, we are enabling solicitors and accountants to seize the advantages technology can offer. Our innovative tools help them to grow their businesses in the way that suits them, by attracting the kind of customers they prefer, at the pace they want. Just as importantly, we’re enabling these professionals to stay at the forefront of technology, benefitting from our ongoing innovations as we make them.”

If you want to find out more, you can meet the Unbiased team at Accountex in London on 10 and 11 of May (stand 996). You can also visit them at unbiased.co.uk (click on Unbiased Pros) or call 0121 285 6986 to find out more.


For more information contact:

Frederica Saunders, Lansons: 020 7294 3620

For expert commentary or case studies from over 250 media-friendly advisers, journalists should visitunbiased.co.uk Bluebook - The Media Adviser Network

About Unbiased

Unbiased connects millions of people with professional advice. With a mission to deliver the perfect adviser match with zero stress, it has developed the UK’s most powerful search tools for connecting consumers with the widest available choice of advisers. To date the site has connected over 10 million people with professional advice.

The site lists over 24,000 IFAs, financial advisers, mortgage advisers, solicitors and accountants, and between them Unbiased’s advisers manage at least £14 billion worth of assets. Consumers searching on Unbiased can refine their search by area of expertise, gender, payment options, advice areas, level of wealth, qualifications, accreditations and more. Alternatively, they can be matched automatically with the best local adviser, usually within 48 hours and often within 6.

The Unbiased site also maintains a constant stream of consumer-focused content, alongside innovative tools, a live ask-an-adviser forum and a comprehensive range of money management information.

Unbiased Ltd launched in March 2010 and its headquarters form part of London’s expanding Tech City, the biggest tech cluster in Europe.

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