IFAP has been running for over 18 years and promotes the benefits of independent financial advice to consumers and businesses. Independent Financial Advisers (IFAs) are the only type of financial advisers who are able to select from all the products available in the marketplace - making sure you get the right product for your individual needs. For more information on how advice from an IFA can benefit you, click here to download our guide 'The meaning of independent financial advice'.
Our aim is to help people confidentially search for details of local member IFAs by using our 'Find an IFA' searches. Over the past 12 months, we fulfilled 575,000 such requests for details of local IFAs via our freephone Hotline and online searches running on www.unbiased.co.uk and partner sites. We currently have around 9,000 member IFAs available on our database UK-wide. If you are an IFA interested in joining click here.
In recent years IFAP has continued to develop the search criteria by which a member IFA can be selected - if required, you can now choose an IFA based on where you live or work, the product area you need advice on, how you would prefer to pay for advice, the gender of an IFA and any incremental qualifications you may wish your IFA to hold.
IFAP also provides co-branded versions of its 'Find an IFA' search to 60 leading websites including web portals, financial trade body sites, search engines, financial product providers and newspapers - including Yahoo, Guardian and AOL.
IFAP is frequently mentioned in the national press, television, radio and in online articles and hundreds of websites now link to our user friendly online 'Find an IFA' search at www.unbiased.co.uk.
To help you learn more about taking independent financial advice and the product areas you may want to take advice on, IFAP also publishes a range of guides and factsheets - click on 'guides' or 'factsheets' to download these.
About the company
IFAP is a non-profit organisation funded by 28 product provider sponsors - to view these sponsors please click on 'Sponsors'. The company is overseen by a Board of Directors drawn from sponsoring companies. The day to day running of the company is led by our Chief Executive David Elms - you can view the company structure by clicking on 'Organisation chart'.
Additional services provided
IFAP also offers services to the media to help journalists source informed comment and case studies from media friendly IFAs - helping to generate relevant copy within tight deadlines. IFAP also carries out a number of consumer and industry research projects each year.
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