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IFA Promotion staff profiles and information


DAVID ELMS, Chief Executive

DAVID ELMS, Chief Executive

David's financial services background, nearly twenty years in sales and marketing management, made him an obvious choice for IFA Promotion's marketing manager in October 1998.

Previously, David worked with Sun Alliance, Black Horse Agencies and Merchant Investors. Before moving to IFA Promotion David was retained by Eagle Star as client magazine editor with responsibility for sports sponsorship - where he discovered a latent passion for Formula 1.

In May 2000, David became Chief Executive of IFA Promotion; since then he has expanded IFA Promotion's strategic direction and continues to manage IFA Promotion's PR, advertising, media buying, call centre, fulfilment and website accounts.

David shows an inexplicable fondness for 70's rock group Hawkwind. David's ambition is to see the Moai of Easter Island.


KAREN BARRETT, Marketing Director (Maternity leave)

KAREN BARRETT, Marketing Director (Maternity leave)

Karen joined IFA Promotion in October 2001 as a Marketing Manager and is responsible for the planning and implementation of the overall marketing strategy across the websites and developing the online strategy responsible for both the creative look and content of site as well as the management of all online promotion including white labelling, partnerships, sponsorship, natural visibility and pay per click.

Karen’s background is in financial services marketing and business development having previously worked for Bradford & Bingly and Abbey.

In her spare time Karen likes sleeping and shopping, eating and drinking, catching up with her family and occasionally going off for a nice long walk if the weather allows.


JESSICA MCCALLIN, Marketing Manager (Maternity leave)

JESSICA MCCALLIN, Marketing Manager (Maternity leave)

Jessica joined IFA Promotion in July 2004, to work with and support Karen in all aspects of the marketing function. Her responsibilities include; marcoms production, campaign delivery, website management, research and competitor analysis.

Her previous experience, particularly in financial marketing, includes positions at both Zurich Financial Services and Britannic Assurance, and also for a specialist marketing agency working in the insurance industry.

Jessica spends most evenings working out at the gym and practices different forms of yoga and pilates. She also enjoys live music events, festivals and gigs. Her main passion is to travel and experience different cultures, last year having visited India, Egypt, Malta, Thailand, Malaysia and Singapore.


LISA PIGGIN, Marketing Manager

LISA PIGGIN, Marketing Manager

Lisa joined IFA Promotion in July 2008 to provide travel and maternity leave cover for the office.

Her background is in service industry marketing, and she has 15 years management experience within various service industry sectors including healthcare and professional services.

Her spare time is spent at the gym, with friends, or on the M40 to visit family in the West Midlands. She is also an occasional fair-weather biker (as a pinion only!). Favourite places include Rome for the history, Las Vegas for the brashness and Mauritius for the luxury.


FRAN KNIGHT, Marketing Executive

FRAN KNIGHT, Marketing Executive

Fran graduated from the University of Portsmouth in July 2007, with a 2:1 in International Business Studies. As part of her degree she lived in Rennes, France for the study abroad element of the degree. For her dissertation Fran investigated whether charities face an ethical dilemma by using viral marketing methods, considering their relatively risqué image in the national press. During the investigation she found that public concern over the size of marketing budgets was of little concern to the charities and that viral marketing provided a good value and precise marketing tool for them to market their cause.

For the work placement year of her degree, Fran worked in Pensions Administration for Punter Southall, which involved being a point of contact for members and calculation of Pension Scheme benefits.

Fran has just returned from adventuring through Russia, Mongolia and China on the Trans-Siberian railway. In her spare time she loves to swim and to socialise with friends.


CLARE KISSANE, Company Secretary

CLARE KISSANE, Company Secretary

Having spent several years working in the charity sector, and before that with some well-known commercial companies, Clare joined IFA Promotion in June 2002. Clare has a degree in Classics and is a Chartered Secretary with a wealth of experience in finance and administration.

As Company Secretary, Clare is responsible for all aspects of company procedures and Board matters, and ensures the smooth running of IFA Promotion's IT, office facilities and accountancy functions.

Clare lives in a Victorian house in the heart of London's East End, and much of her spare time is taken up in trying to keep on top of maintaining the house and garden. Apart from that, she has an extensive collection of cookery books (over 200) and is a keen cook.


NICOLA TAPPA, Assistant to the Company Secretary

NICOLA TAPPA, Assistant to the Company Secretary

Nicola is involved in a wide variety of secretarial and administrative duties including accounts, arranging functions, IT support, dealing with enquiries from consumers and members received at head office and general administration of company secretariat for both IFA Promotion and Advice First Ltd.

Her previous experience has included Sales Support Administration for a Global Provider of Secure Payment Solutions and Reservations Consultant for a leading Greek Tour Operator.

Nicola enjoys keeping fit by attending a variety of keep-fit classes throughout the week and also enjoys relaxing on holiday breaks to the beautiful Caribbean, Cyprus and Greek islands.

 
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