Financial adviser

How do you find the right independent financial adviser (IFA) for you?

Finding the right adviser for you may depend on many things, such as:

  • Your current circumstances and life stage
  • What you want to achieve
  • Your level of financial understanding
  • The personal chemistry between you

We’ll help you achieve the best possible match with a financial adviser who will give you fully unbiased advice in your best interests.

When should you seek financial advice?

Financial advice can be vital for many of life’s big decisions. For example:

  • Starting a pension
  • Saving for / buying a home
  • Investing
  • Marriage / starting a family
  • A career change
  • Starting / running a business
  • Maximising your pension
  • Taking an income in retirement
  • Post-retirement planning

Many advisers specialise, so look for one who has particular experience in your areas of interest.

Finding your adviser on Unbiased

There are two ways to find a financial adviser on Unbiased.

The first way is to use our Connect tool. Just tell us what kind of help you need and our system will match you with the nearest suitable adviser. You should get a match within 48 hours (often it’s much quicker).

The second way is to search and browse. Enter your postcode to see a list of advisers in order of distance from you. You can then refine your search (e.g. to find advisers with specialist experience or particular qualifications).

When you contact an adviser for the first time, it can help to use our adviser checklist to help you ask the right questions and decide which adviser is the best fit for you.


About the financial advisers on Unbiased

Every financial adviser on our site is authorised by the Financial Conduct Authority (FCA). None of them can accept commission in payment, which prevents any conflict of interests when they recommend products. They fall into two categories: independent financial advisers (IFAs) and restricted whole-of-market advisers.


An IFA will give you impartial, unrestricted advice that considers every financial product on the relevant market.

Restricted whole-of-market advisers

This kind of adviser is restricted as to the type of products they can advise upon, but will still offer impartial advice that considers all providers of those products. The adviser must explain to you exactly how their advice is restricted.

Confusingly, there is another kind of adviser known simply as ‘restricted advisers’. These advisers are restricted by the range of providers they can recommend. Consequently, they are not listed on Unbiased.