JP Morgan Personal Investing (formerly Nutmeg) review: what are the pros and cons?
Nutmeg’s investment platform was rebranded as JP Morgan Personal Investing in November 2025. We review and explore the features and offerings of the platform to help you decide if it aligns with your financial goals.
Nutmeg was one of the leading digital wealth management services in the UK, providing an accessible, user-friendly investment option. But in November 2025, it was rebranded under its owner’s name: JP Morgan Personal Investing.
Here we delve deeper into the pros and cons of the relaunched platform and ask what it offers to eager investors.
Nutmeg was founded in 2012 and is recognised for introducing automated investment services. It was purchased by JP Morgan Chase in 2021 and rebranded in 2025.
It offers an intuitive online platform that's easy to navigate, even for beginners.
The platform offers stocks and shares individual savings accounts (ISAs), investment accounts, self-invested personal pensions (SIPPs) and lifetime ISAs.
Fees typically start at 0.45%, depending on the type of portfolio and amount invested.
Who is JP Morgan Personal Investing?
JP Morgan Personal Investing is the rebranded Nutmeg investment platform.
Founded in 2012, Nutmeg was a pioneering online wealth manager based in the UK, recognised for introducing automated investment services, often referred to as robo-advice, to British investors.
It aimed to democratise investment, making wealth management accessible and understandable to everyone, regardless of investment knowledge or experience.
Nutmeg was acquired by JP Morgan Chase in 2021 and rebranded in 2025.
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Founded
The original Nutmeg platform was launched in 2012, but rebranded in 2025.
Assets under management (AUM)
£8.5 billion
Fees
Fees typically start at 0.45% annually
What does JP Morgan Personal Investing do?
JP Morgan Personal Investing offers a straightforward and hassle-free way to invest via digital portfolios managed by advanced algorithms, overseen by experienced professionals.
By blending innovative technology with human expertise, JP Morgan provides personalised investment portfolios tailored to an individual's risk tolerance, investment goals, and financial circumstances.
In addition to the services originally offered by Nutmeg, the new platform also offers a new wealth planning tool that gives users an overview of their total wealth.
What are the pros and cons of JP Morgan Personal Investing?
JP Morgan Personal Investing has several advantages but also some drawbacks.
Here's a quick look:
The pros of JP Morgan Personal Investing:
Ease of use: Intuitive online platform that's easy to navigate, even for beginners.
Low barriers to entry: the platform requires a relatively low initial investment compared to traditional wealth managers.
Transparency: Clear and simple fee structure, with no hidden costs.
Professional management: Investments are managed by a combination of sophisticated algorithms and experienced advisers.
Diversification: Portfolios are diversified across various asset classes to minimise risk.
Accessibility: Available 24/7 via the online platform and mobile app, providing flexibility and convenience.
The cons of Nutmeg
Limited customisation: JP Morgan’s portfolios, while tailored to risk profiles, offer limited options for bespoke investment decisions.
Fees may be high for large investors: Percentage-based fees are more costly for investors with larger sums.
No direct share selection: JP Morgan doesn't allow direct investment in individual shares or specific companies.
Boring Money, which rates investment products, gives JP Morgan Investing 4.5/5, with 82% of its users recommending the service.
The site says that it’s a decent option for less confident investors who want a helping hand. It also praised the number of portfolio options and services on offer.
What services does JP Morgan Personal Investing offer?
JP Morgan Personal Investing provides several investment services designed to meet varied financial goals:
Stocks and shares ISA: A tax-efficient investment with the allowance set annually by the UK government.
General investment accounts: Standard investment accounts without tax advantages.
Pension accounts: You can use a SIPP for retirement planning.
Lifetime ISA (LISA): A government-backed savings product designed for first-time homebuyers or retirement savers.
Junior ISA: You can invest on behalf of your child, allowing tax-free savings until they reach adulthood.
Socially responsible investing (SRI): Ethical portfolios that focus on environmentally friendly and socially responsible investments.
What fees does JP Morgan Personal Investing charge?
JP Morgan has a straightforward fee structure, depending on the type of portfolio and amount invested:
Fixed allocation portfolios: Fees typically start at 0.45% annually.
Fully managed portfolios: 0.75% on the first £100,000 and 0.35% on funds over that amount.
Socially responsible portfolios: Similar costs to a fully managed portfolio, with the potential to be slightly higher.
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"It can be daunting paying for financial advice, but it should add more value than it costs – and benefit you in the long term.
For example, optimising your pension strategy so you have a fund with lower fees and a track record of strong performance could pay dividends when you retire, although there are no guarantees.
There are other benefits as many people who received financial advice have a clearer understanding of their money goals, more confidence in retirement planning and experience lower financial stress.”
We’ll find a professional perfectly matched to your needs. Getting started is easy, fast and free.
JP Morgan Personal Investing pension review: is it right for your retirement savings?
JP Morgan Personal Investing offers a personal pension, which essentially functions like a managed, tax-efficient retirement account.
While it is not a ‘full’ SIPP in the sense that you can precisely pick every underlying investment, it behaves like one in many respects.
Key strengths of a JP Morgan pension
Simplicity and convenience: The pension is fully managed; you simply pick your risk level and let JP Morgan adjust the portfolio over time.
Transparent fees and no hidden costs: JP Morgan emphasises clarity in its fee structure; management fees, fund charges, and other costs are disclosed. There is also no exit fee when transferring your pension out.
Regulatory oversight and security: JP Morgan’s pension is regulated by the Financial Conduct Authority (FCA), giving a level of oversight and investor protection expected of UK financial services.
Drawbacks of a JP Morgan pension
Limited investment control: Because you cannot pick individual stocks or tailor the exact holdings, more experienced investors may find it restrictive.
Relatively high minimum contribution: The £500 minimum (or equivalent via transfer) is higher than for some entry-level pension products, which may deter new savers.
Performance concerns: Some analysts and customers suggest longer-term returns (three or five-year periods) have been underwhelming compared with its peers, which is a risk for retirement planning where compounding matters.
JP Morgan pension verdict
JP Morgan’s pension offering is best viewed as a hands-off, managed personal pension tailored for those who prefer clarity, ease, and minimal day-to-day involvement.
It can appeal to people who:
Want to consolidate and manage old pensions in one place.
Prefer a guided, algorithm-led investment strategy over DIY investing.
Value transparency and digital ease over deep customisation.
However, for those who wish to actively manage their pension portfolio, select individual assets, or pursue ultra-low fees (especially at scale), a more flexible SIPP provider might be better.
What technology does JP Morgan use?
JP Morgan leverages sophisticated financial technology to create and manage investment portfolios:
Robo-advisory algorithms: Automatically rebalance portfolios based on market movements and investor preferences.
User-friendly online platform and app: Intuitive interface designed for ease of use, portfolio tracking, and account management.
Advanced risk profiling: Algorithms assess user inputs to accurately align investments with personal risk tolerance.
Data-driven investment strategy: Technology-driven strategies informed by extensive financial market data to maximise potential returns.
JP Morgan: is it secure?
Security is paramount in financial services, and JP Morgan takes significant steps to protect client funds and personal data:
Regulatory protection: JP Morgan Personal Investing is authorised and regulated by the FCA.
FSCS protection: Investments are protected under the Financial Services Compensation Scheme (FSCS) up to £120,000 per individual (from 1 December 2025).
Robust cybersecurity: JP Morgan employs advanced encryption technology, stringent authentication measures, and continuous monitoring to secure client data.
Does JP Morgan Personal Investing have good customer service?
The platform’s customer service has a strong reputation overall, supported by an extensive FAQ section, live chat, email, and phone support.
However, service availability is typically limited to weekdays, potentially challenging for users requiring immediate weekend assistance.
User feedback generally highlights helpful, responsive support, especially useful for new or less experienced investors.
Final verdict: is JP Morgan Personal Investing right for you?
JP Morgan Personal Investing is well-suited to investors seeking a simple, hands-off approach to growing their money, especially those comfortable with digital platforms and looking to make the most of tax-efficient products like ISAs and pensions.
Its combination of professional portfolio management, transparent fees, and intuitive user experience makes it ideal for beginners or time-poor investors.
However, if you're an experienced investor looking for full control, more bespoke options, or lower costs at higher investment levels, it might feel limiting.
Weighing up its ease of use against its constraints will help determine whether it aligns with your personal investment goals.
Get expert financial advice
JP Morgan Personal Investing provides an excellent entry point for UK investors looking for a straightforward, accessible investment solution.
It excels in transparency, ease of use, and professional management, making it an attractive choice for beginners and those looking for automated solutions.
However, like all investments, its portfolios carry market risks, and fees may become significant for larger investments.
Ultimately, while platforms like JP Morgan Personal Investing simplify investing, personalised financial advice remains crucial.
Consulting with a qualified financial adviser can help align your investment strategy with your broader financial goals, ensuring a robust, well-balanced financial future.
We’ll find a professional perfectly matched to your needs. Getting started is easy, fast and free.
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