Consumers expect a lot when they search for a service online. They want to be able to find your business in one click through Google or Bing. They imagine search engines serve them with the best results, when the reality can be quite different. So how can you come out top when you're advertising online? FT Adviser has put together a helpful guide to explain the best way to list your business online, including: how your online profile operates, the benefits of listing online and, crucially, how to make sure it generates ROI. Read the full guide.
Our recent adviser customer service survey highlighted 61 per cent of you don't know what the Bluebook is and only 3 per cent of you actually use it*. When it comes to raising your profile in the media, it is your essential tool, connecting you with broadcast and press journalists eager for comment on case studies. Read about what's involved, how to join and what you can stand to gain. Find out more about the Bluebook.
The unbiased.co.uk team
*Survey of 313 unbiased.co.uk advisers 11-25 April 2014
Are the advantages of investing in an onshore bond being overlooked? Particularly for higher or additional rate income tax payers who are likely to become liable to basic rate on retirement? Read the views of Paul Thompson, from our award-winning ican Technical Services team.
Through a comprehensive range of top funds, the ability to select how your clients take a tax-efficient income, and even flexibility on how they pay for your advice, Canada Life's new Select Account brings attractive choices back to your clients.
With access via 13 leading back-office systems, plus our renowned service, the account should be equally appealing to advisers too. Visit www.canselect.co.uk or call one of the Canada Life team on 01707 422927. Alternatively view our Tech-Cast online.
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