Financial advice season is here

27 Sep 2013

Financial advice season

 A sneak peak at the latest search statistics has told us financial advice season is upon us.  September numbers show some of the biggest increases this year.  Compared to last month, there has been a 335 per cent increase in consumers searching for an IFA on the web and a 46 per cent increase in consumers searching for mortgage advisers on the web.*  With financial advice a hot topic this month, make sure your profile is up to date to maximise its appeal to consumers.

Consumer coverage

Following on from our successful national advice hotspot map, we have created an advice map for the capital.  Unbiased.co.uk's London advice map shows the city's advice hotspots and has received coverage in The Money PagesThe TimesMail Online and FT Adviser.  Consumer coverage such as this is always good news; it means more website traffic for us and therefore more consumers searching for you. 

To find out more about our London advice map visit our website.

Make your enhanced profile as good as it can be

Did you know that consumers can request to see a list of advisers on unbiased.co.uk that show 'specialist advisers only'?  This means if you haven't registered your specialist advice areas with us (in addition to the full list of product areas your firm advises on), you could be missing out on potential leads that are exactly the ones your business is after.  The fuller your profile is, the more times your firm will show up on relevant consumer searches - so make sure your company has the chance to be seen by updating your profile.

 

The unbiased.co.uk team

*Google Adwords Internal reporting Sept 2013

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