How can you get the very best leads - news from

16 Aug 2011

How can you get the very best leads?

With a million visitors to the site each year, is working hard to promote advisers to consumers in the most effective way possible.

Find out more about other ways you can help promote your company across the web.

Overwhelming number of IFAs now using platforms

According to our latest data, the average IFA firm uses three different platforms to conduct their clients' business and 12% of IFA businesses use six platforms or more.   

Over the last decade we have seen a major shift in the way advisers conduct their business and the increasing use of platforms has emerged as a clear trend.  Our current data shows that 93% of IFA firms are now using platforms or fund supermarkets to trade on behalf of their clients.  The most popular platform being used by IFAs is Skandia Investment Solutions with Fidelity FundsNetwork and Cofunds a close second and third.

Increased activity in the mortgage market drives consumer demand for whole of market advice 

Latest figures from's Advice Drivers report reveal consumer searches for re-mortgage advice hit 36% in July this year, rising from 31% in June. First time buyer advice dropped slightly from 40% in June to 38% (in July) but still remained number one for consumers looking for whole of market mortgage advice.

Searches for advice on personal retirement planning from an independent financial adviser stayed in demand, driving 38% of enquiries from consumers in July and investment and savings remained the second most sought after area of advice at 26%.


The team

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