It's post RDR, so how have consumers responded? Pre-RDR research found 11 per cent of UK adults would cease to use an adviser entirely.* But conversely, visits to unbiased.co.uk year to date have risen by 18 per cent compared to the same period in 2012.** The top financial advice triggers for consumers searching on the site continue to be: pensions, investments and savings.
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Earlier this year, Panacea's RDR survey results demonstrated how client segmentation is based on the level of service provided to individual clients, not on the advice given.
The latest survey explores this issue in greater depth so that product providers have the insights they need to develop propositions to better support advisers' business needs. Take part in the latest RDR survey and stand a chance of winning an iPad.
The unbiased.co.uk team
*Source: Deloitte report 2012 Bridging the advice gap, delivering investment products in a post-RDR world
**Google Analytics 2013
As a financial adviser, you don't need to be told how competitive your industry is. Since the retail distribution review (RDR), advisers face increased pressure to demonstrate their worth. Even the Association of British Insurers' Code of Conduct, which highlights the value of retirement advice, is a double-edged sword -- encouraging clients to shop around for financial advice as well as products.
Stay ahead of the competition
To make sure your annuity clients stay loyal, you need to offer them the best rate you can as efficiently as you can. Or risk them going to the competition.
The good news is that online portals now offer an extended set of questions. More questions mean more personalised -- and often more competitive -- quotes for your clients.
Even better, you only need to fill out the quote request once to get instant results back from a range of providers.
Convert more quotes into sales
Aviva's personalised annuity website could help you convert more annuity quotes into sales. Visit today to see how it can help you.