Read all about it: why PR works

24 May 2013

Every Business Matters

This week we launched 'Every Business Matters' with Legal & General, a campaign to demonstrate to UK business owners the risks they face by failing to adequately protect their business.  As part of this we are encouraging the one million business owners who are currently at risk to seek financial advice to make sure they are protected!  We've seen some fantastic coverage in the trades so far with pieces in Money MarketingFinancial Adviser and Cover Magazine.

Another PR campaign! works continuously to educate consumers about the need for financial advice and demonstrate to them the value it brings.  Every Business Matters is our third campaign of this type over the past year - so how do you benefit from these campaigns?

  • Press coverage! has received fantastic coverage throughout all of our campaigns - not least Value of Advice which achieved over 80 pieces of national, trade and online press including in The TimesThe Mail onSunday , The Daily Express and The Independent.  Features in the financial pages of high quality publications such as these show consumers how they can benefit from financial advice and find an adviser through
  • Traffic!  Our PR campaigns help generate traffic to both through mentions in print publications and through links to our website or whitelabel search via online publications, allowing consumers to search for an adviser immediately after reading.  All of this ultimately benefits you as it helps to send better quality leads through to you!  

This increase in traffic from mentions in some of the top national and business publications mean you're far more likely to pick up some juicy leads.  With our recent survey revealing the value of an average lead received from is worth more than £1,730*, this far outweighs the cost of your enhanced profile - giving you the chance to make a fantastic return on your investment!



The team 


*Survey of 166 advisers 18-25 April 2013, average lead value for enhanced subscribers £1,734.15, average leads per year for enhanced subscribers 4.28, average leads per year for basic subscribers 1.86

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