Pension search queries on unbiased.co.uk are up a massive 64% from April to September, compared to the same period last year! The spike comes - you guessed it - as a direct result of pension freedom. But what exactly are people interested in? Taking a look at the top pension enquiries over the past six weeks, you may spot a pattern, but not the word 'annuity'. People are intrigued by their new options - are you ready to guide them?
The demand for pension advice is only going to increase, so why not make the most of it? Potential clients will be searching on unbiased.co.uk more than anywhere else, so make sure you can be found! Increase your exposure by upgrading to the new PLUS or Lite plan. These don't just make you much more visible in searches - they also give you the exclusive feature of being able to choose which enquiries to accept and reject.
It's a daunting world out there for those now facing up to their pension freedom. Qualified financial advice has never been so important, as people struggle with crucial retirement decision made even more confusing by the reforms - but many lack the confidence even to seek it. Billy Burrows sets out to encourage these individuals with his new guide to pension freedom: 'You and your pension pot when you retire'. It's a great introduction to share with your own potential clients.
Many over-55s who now have access to their pension may be tempted to look into active investing, above and beyond flexible drawdown. What warnings and tips would you offer to anyone tempted by this route?
Let us know by joining in with our latest LinkedIn discussion.