Hearthstone Investments becomes latest supporter of long-standing professional advice website unbiased.co.uk

Unbiased.co.uk, the organisation that promotes the benefits of independent financial advice, today announces Hearthstone Investments as its latest sponsor. 

Hearthstone Investments plc is a specialist residential property fund manager. It aims to provide collective investments in residential property for all investors, from first-time buyers and private investors through to large-scale pension funds. The Hearthstone team is behind the UK’s first residential PAIF, an authorised fund which will launch in Q2 subject to final FSAapproval.

Christopher Down, Chief Executive of Hearthstone Investments said, “At over £4 trillion, residential property is the single largest asset class in the UK. Despite this, there have been no authorised funds in the sector, with investors having little choice other than direct ownership of bricks and mortar. Hearthstone’s funds will allow both retail and institutional investors to access residential property in the same way as they do every other asset class, adding liquidity, professional management and collective buying power. Further, because the funds will be eligible for tax wrappers like ISAs and SIPPs, individuals will no longer have to decide between getting government contributions to their pension pots and investing in residential property.”

"As a product provider, we recognise the important role that professional advisers play in enabling individuals, families and companies to make sensible investment choices in an increasingly complicated financial world. We are therefore proud to sponsor unbiased.co.uk in their work championing the IFA industry.”

Karen Barrett, Chief Executive of unbiased.co.uk said, “First time buyers and savers are facing a difficult time at the moment in accessing income and building capital – our research tells us that more than half of (55%) first time buyers looking to purchase a property are still saving towards their deposit – which is why it’s great to see young firms like Hearthstone Investments presenting first time buyers and investors fresh opportunities which should also positively impact the housing market

“We have seen strong demand for advice over the past year as personal finance continues to dominate the agenda.  In a challenging economic climate promoting the IFA industry and the proposition of professional financial advice to consumers is as important as ever, so we are thrilled to have the support of Hearthstone Investments.”

The sponsorship of unbiased.co.uk confirms Hearthstone Investment’s commitment to the intermediary sector and will enable them to gain greater insight into the independent financial adviser industry and the ongoing promotional work that unbiased.co.uk undertakes by educating consumers about the value of independent financial advice. 

Unbiased.co.uk is now in its 23rd year and each year fulfils around 450,000 consumer requests for details of local IFAs and with the help of its media IFAs has generated more than 4,000 positive pieces of media coverage over the last year alone.  Its ‘find an IFA’ search has white label versions on over 60 partner websites and media portals, promoting the benefits of independent financial advice to the consumer.

ENDS