Legal & General and unbiased.co.uk, today announce the launch of a joint campaign in a bid to raise awareness of the UK’s business protection gap - the ‘Every Business Matters’ campaign aims to tackle business’ ‘protection apathy’, while highlighting the benefits financial advice gives to UK companies.
The campaign, which will launch later this month, will be based on Legal & General’s research into UK businesses and their attitudes towards business protection. It will look to identify gaps in the business protection market and raise awareness of key issues such as the financial impact of losing a key worker and where businesses are most at risk without cover.
The Legal & General/unbiased.co.uk ‘Every Business Matters’ campaign will be focused across consumer and trade media, utilising social media and online sites to engage business owners while drawing upon the help of unbiased.co.uk’s media advisers to offer expert advice and insight. Legal & General will also be hosting a number of road shows for businesses around the country.
Clare Harrop, Head of Specialist Protection at Legal & General says: “Our insight shows a continuing lack of understanding around business protection cover. Businesses around the country are leaving themselves exposed to financial risk and it’s up to us to ensure they are well aware of the importance of being covered - cost should not be a deterrent. Our ‘Every Business Matters’ campaign also presents opportunities for advisers to discuss the importance and need for cover with their clients. As a key provider in the protection industry it’s our aim to support UK businesses in closing the business protection gap and we are delighted to be teaming up with unbiased.co.uk to help tackle this.”
Karen Barrett, Chief Executive at unbiased.co.uk comments: “We know that apathy remains one of the biggest barriers to purchasing protection products and this is no different for business owners. The ‘it will never happen to me’ attitude is alive and well amongst businesses and yet, in today’s unpredictable economic and social climate, the need for protection is greater than ever. Our ‘Every Business Matters’ campaign is about getting people to recognise the importance of having business cover, whether it’s corporate debt cover, key person cover or share protection. There is a real opportunity to educate business owners and highlight the importance of advice. We are pleased to be teaming up with Legal & General, an existing sponsor of unbiased.co.uk, to communicate this to business owners and the business protection market.”
To find a local professional adviser go to: www.unbiased.co.uk
Legal & General’s business protection adviser website: www.legalandgeneral.com/business
For more information contact:
Anna Schirmer/ Jen Stevens/ Kate Aitchison, Lansons Communications: 020 7294 3682/ [email protected]
For expert commentary or case studies from over 200 media-friendly advisers, journalists should visit unbiased.co.uk Bluebook - The Media IFA Network
About unbiased.co.uk, the professional adviser search website
Unbiased.co.uk is the UK's most comprehensive free professional adviser search website, focused on empowering users with the resources they need to make better informed financial and legal decisions. We not only help consumers and businesses find the best adviser for their needs from over 25,000 IFAs, financial advisers, mortgage advisers, solicitors and accountants listed on our search but we also help them research the market by providing relevant information and tools. At unbiased.co.uk we like to be transparent about what we do and aim to provide the easiest way for consumers to find and compare advisers meeting their requirements.
The unbiased.co.uk website launched in 1998 and rapidly became the UK’s leading online destination for consumers and businesses looking to find an adviser. Now attracting over one million visitors a year, unbiased.co.uk is the default adviser directory for consumer websites recommending their audience to ‘find an adviser’.
Unbiased Ltd promotes the benefits of financial and legal advice to consumers and businesses.
Unbiased Ltd - Registered Office: 12-14 Berry St, London, EC1V 0AU. Registered in England: No. 06775878.
About Legal & General
Alyson Bowcott, PR Manager
Legal & General Group Plc
01737 374443/ 07764 582574
The Legal & General Group, established in 1836, is one of the UK’s leading financial services companies. As of 31 December 2012, we were responsible for investing £413 billion worldwide on behalf of investors, policyholders and shareholders. We also had over seven million customers in the UK for our life assurance, pensions, investments and general insurance plans.
Legal & General is one of the biggest providers of index-tracking investments in the UK, managing £243 billion as at 31 December 2012.