Legal & General partners with in ‘Every Business Matters’ campaign to tackle the UK’s business protection gap

01 May 2013

  • Legal & General/ ‘Every Business Matters’ campaign will highlight gaps in the business protection market among UK business owners
  • Campaign aims to tackle ‘business protection apathy’ and demonstrate the benefits of advice to business owners, presenting opportunities for advisers
  • Legal & General’s latest research has redefined the business protection gap at approximately £1.35 trillion
  • ‘Every Business Matters’ activity will be supported by’s media advisers
  • Follow the campaign using #everybizmatters

Legal & General and, today announce the launch of a joint campaign in a bid to raise awareness of the UK’s business protection gap - the ‘Every Business Matters’ campaign aims to tackle business’ ‘protection apathy’, while highlighting the benefits financial advice gives to UK companies.

The campaign, which will launch later this month, will be based on Legal & General’s research into UK businesses and their attitudes towards business protection.  It will look to identify gaps in the business protection market and raise awareness of key issues such as the financial impact of losing a key worker and where businesses are most at risk without cover. 

The Legal & General/ ‘Every Business Matters’ campaign will be focused across consumer and trade media, utilising social media and online sites to engage business owners while drawing upon the help of’s media advisers to offer expert advice and insight.  Legal & General will also be hosting a number of road shows for businesses around the country.  

Clare Harrop, Head of Specialist Protection at Legal & General says: “Our insight shows a continuing lack of understanding around business protection cover.  Businesses around the country are leaving themselves exposed to financial risk and it’s up to us to ensure they are well aware of the importance of being covered - cost should not be a deterrent.  Our ‘Every Business Matters’ campaign also presents opportunities for advisers to discuss the importance and need for cover with their clients.  As a key provider in the protection industry it’s our aim to support UK businesses in closing the business protection gap and we are delighted to be teaming up with to help tackle this.”

Karen Barrett, Chief Executive at comments: “We know that apathy remains one of the biggest barriers to purchasing protection products and this is no different for business owners.  The ‘it will never happen to me’ attitude is alive and well amongst businesses and yet, in today’s unpredictable economic and social climate, the need for protection is greater than ever.  Our ‘Every Business Matters’ campaign is about getting people to recognise the importance of having business cover, whether it’s corporate debt cover, key person cover or share protection.  There is a real opportunity to educate business owners and highlight the importance of advice.  We are pleased to be teaming up with Legal & General, an existing sponsor of, to communicate this to business owners and the business protection market.”

To find a local professional adviser go to:

Legal & General’s business protection adviser website: 


For more information contact:

Anna Schirmer/ Jen Stevens/ Kate Aitchison, Lansons Communications: 020 7294 3682/ [email protected]   

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About Legal & General 

Alyson Bowcott, PR Manager

Legal & General Group Plc

01737 374443/ 07764 582574

[email protected]

The Legal & General Group, established in 1836, is one of the UK’s leading financial services companies.  As of 31 December 2012, we were responsible for investing £413 billion worldwide on behalf of investors, policyholders and shareholders.  We also had over seven million customers in the UK for our life assurance, pensions, investments and general insurance plans.

Legal & General is one of the biggest providers of index-tracking investments in the UK, managing £243 billion as at 31 December 2012.

Category: Uncategorized Tagged: protection

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