SW London revealed as the capital’s financial advice hotspot

19 Sep 2013

SW London revealed as the capital’s financial advice hotspot

  • Financial advice in high demand in SW London with one in five (21%) searches for a financial adviser in London now being carried out on a SW postcode
  • SE and W postcodes make up 2nd and 3rd place with 16% and 15% of all London based advice enquiries
  • 2013 has seen a strong demand from consumers for advice - unbiased.co.uk experienced a 18% increase year to date in people visiting the unbiased.co.uk website

South West London has emerged as the capital’s financial advice hotspot as new data from unbiased.co.uk, the find an adviser search, reveals that one in five (21%) consumer searches for an adviser in the capital are carried out on a SW postcode.

South West London is followed by South East (16%) and West (15%) London in 2nd and 3rd place, while WC postcodes mark the bottom of the list, driving just under 2% of searches in London.  Overall, London makes up nearly 11% of the total searches for a financial adviser in the UK.

Postcode searches for financial advice (as a % of all London based searches):


Percentage of postcode searches (%)

South West London


South East London


West London


North London


East London


North West London


East Central London


West Central London


The website’s data shows there has been a strong consumer demand for whole of market advice since the start of 2013, reporting an 18% increase in people visiting the unbiased.co.uk website, where consumers and businesses can find details of 25,000 advisers listed.  The top financial advice triggers for people searching continue to be pensions, investments and savings.

Karen Barrett, Chief Executive of unbiased.co.uk, comments: “We have seen a big drive in the search for financial advice in the UK at the start of this year and it’s interesting to see that one in five searches for an adviser in London are now carried out on a SW postcode.

“Unbiased.co.uk’s find an adviser search is the most comprehensive adviser search in the market and our data clearly shows how crucial it is for advisers to get their details found by consumers looking for professional financial advice.  While the basic adviser listing on unbiased.co.uk is free, we give advisers the option to list their profile as an enhanced listing, giving them a range of options of how to increase the visibility of their profile.”


Notes to editors:

For more information contact:

Anna Schirmer/ Emily Falla/ Kate Aitchison, Lansons Communications: 020 7294 3682

For expert commentary or case studies from over 200 media-friendly advisers, journalists should visit unbiased.co.uk Bluebook - The Media IFA Network

Twitter: @unbiased_co_uk

LinkedIn: Unbiased.co.uk - Online networking for professional advisers

About unbiased.co.uk, the professional advice website

Unbiased.co.uk is the UK's most comprehensive free professional adviser search website, focused on empowering users with the resources they need to make better informed financial and legal decisions.  We not only help consumers and businesses find the best adviser for their needs from over 20,000 IFAs, financial advisers, mortgage advisers, solicitors and accountants listed on our search but we also help them research the market by providing relevant information and tools.  At unbiased.co.uk we like to be transparent about what we do and aim to provide the easiest way for consumers to find and compare advisers meeting their requirements.

The unbiased.co.uk website launched in 1998 and rapidly became the UK’s leading online destination for consumers and businesses looking to find an adviser.  Now attracting over one million visitors a year, unbiased.co.uk is the default adviser directory for consumer websites recommending their audience to ‘find an adviser’.

Unbiased Ltd promotes the benefits of financial and legal advice to consumers and businesses and would like to thank the following companies for their support:

Alliance Trust

Opinium Research



AXA Wealth

Royal London 360°

Bright Grey


Canada Life Ltd

Scottish Life

Clerical Medical Investment

Scottish Widows Plc

Legal & General

Standard Life Assurance Limited




Zurich Intermediary Group



Unbiased Ltd - Registered Office: 12-14 Berry St, London, EC1V 0AU.  Registered in England: No. 06775878.

Category: Financial Planning Tagged: Financial Advice Hotspots

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