Unbiased.co.uk offers advisers online marketing services through specialist partner providers

27 Jun 2012

Unbiased.co.uk, the professional advice website has announced its latest partnership with selected online marketing specialists - WSI eMarketing, [codepotato] and ClientsFirst - to provide its advisers with access to services that will enhance their online client offering.

Unbiased.co.uk recognises advisory firms may not necessarily have the in house know-how to fully utilise the plethora of digital marketing opportunities out there.  The online marketing specialists we have selected can provide you with a full suite of services – WSI eMarketing offering social media management, reputation management and mobile marketing, [codepotato] offering website builds and ClientsFirst providing newsletter services.

Karen Barrett, Chief Executive of unbiased.co.uk said, “We are regularly asked by advisers to recommend good marketing specialists to help them achieve their digital aspirations.  So we decided to use our expertise to find the best operators in the industry with specialist knowledge of digital marketing for professional advisers and advisory firms.  We have over 20,000 individuals on the unbiased.co.uk database including IFAs, mortgage advisers, solicitors and accountants and it makes sense to help provide as rounded a service as we possibly can.”

Rob Thomas Managing Director of WSI-eMarketing said, “There are a whole host of things an adviser can do to reach out further to prospective clients and also to enhance their reputation online.  We are pleased to be partnering unbiased.co.uk and are looking forward to helping advisers use social media and mobile marketing to maximise their profile in the marketplace and build their business.”

Gareth Thompson, Managing Director of [codepotato] said, “It means a huge amount to be recommended and promoted by unbiased.co.uk.  Unbiased.co.uk has gone to great lengths to ensure that the firms they add to their marketing services are not only leaders in their respective industries but the most aligned to the needs of their subscribers.  We're passionate about helping as many advisory businesses as possible and to have unbiased.co.uk on our side is a massive boost."

Jon Pittham, Director of ClientsFirst said, “We're delighted to be teaming up with unbiased.co.uk to provide our range of newsletter services for advisers.  At ClientsFirst, we help advisory firms go beyond simply communicating, helping them connect with clients and prospects.  Being able to work alongside unbiased.co.uk to share our knowledge of the market and expertise in providing 'topical not technical' newsletters is a partnership we value."

Unbiased.co.uk is now in its 23rd year and each year fulfils around 450,000 consumer requests for details of local professional advice and with the help of its media advisers has generated 8,000 positive pieces of media coverage over the last year alone.  Unbiased.co.uk runs white label versions of its searches on over 60 partner websites and media portals, promoting the benefits of professional advice to the consumer.  


* Based on desk research by Opinium Research 4,074,400 adults in the UK are currently in employment and not contributing towards a pension however, simply based on their age and earnings, are very likely considering contributing towards a pension. Multiplying those 4.1 million adults with the annual income tax savings of £602, results in a total avoidable waste of £2,452,788,800 or £2.5 billion.

** This figure is from the ONS Pension Trends 2011 report

For more information contact:

Lisa Grando/ Emily Falla/ Maddy Morgan Williams, Lansons Communications:  020 7294 3682

For expert commentary or case studies from over 190 media-friendly IFAs, journalists should visitwww.unbiased.co.uk/bluebook.

Twitter: @unbiased_co_uk

LinkedIn: Unbiased.co.uk - Online networking for professional advisers

About unbiased.co.uk, the professional advice website

The unbiased.co.uk portal is a free and confidential UK-wide search matching consumers with local professional advisers: ‘find an IFA’, ‘find a mortgage adviser’, ‘find a solicitor’, and ‘find an accountant’. These searches enable consumers to find professional advisers by postcode, area of specialism, qualification and payment method. In 2011, unbiased.co.uk fulfilled around 450,000 searches for local, professional advice. 

Unbiased Ltd promotes the benefits of independent financial advice to consumers.  Unbiased Ltd is supported by the following companies:

Unbiased Ltd - Registered Office: 12-14 Berry St, London, EC1V 0AU.  Registered in England: No. 06775878

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