Unbiased goes big with unprecedented advertising campaign

04 May 2016

  • Rebranded market leader launches its first-ever through-the-line advertising campaign
  • Multi-channel campaign promotes Unbiased as the site ‘connecting millions to great advice’
  • Campaign timed to coincide with the nationwide surge in demand for financial advice
  • New brand targeting a new market who may never have used this kind of service before

Unbiased, the site that connects millions to advice, is launching a campaign on an unprecedented scale for a company in this market. Already the UK’s favourite place to find regulated financial and legal advisers, Unbiased has unveiled a major rebrand that builds on its existing reputation while targeting a huge potential new market.

A multi-channel through-the-line campaign launches in May, focused primarily on those consumers who have not used this kind of service before. Due to the recent major reforms in the pension industry, the need for financial advice is becoming increasingly mainstream and is likely to feature in most people’s retirement plans going forward.

The site’s new logo, look and feel has been created by boutique agency Three Straight Lines. The agency has also put together the supporting campaign across TV, digital and radio, to promote the value of independent advice.

Karen Barrett, chief executive of Unbiased, comments: ‘Change is everywhere – from pension freedom to help-to-buy schemes and new breeds of ISAs. In recent years the advice landscape has seen radical transformation, which if anything is gathering pace. The new retirement options in particular have alerted the public to the need for advice, and people want to know where they can find it.

‘That’s why we’ve chosen to do this now. We know there are many people out there who have never considered advice, but who could end up regretting decisions made without professional help. We want to reach those individuals by conveying the benefits of advice more clearly and powerfully than ever – this is a new brand for a new era. At the same time, we remain the UK’s most trusted name in this field, combining a fresh approach with the dependability that has always been our trademark. We are looking forward to achieving great things under our new banner.’

Gaelle Comte, head of brand and marketing, comments:  ‘It’s a marketer’s dream to be able to launch both a new brand identity and the first through-the-line campaign for a business – I’m very proud of the work we have accomplished to date with our agency partners. We are going out there with a whole new proposition, one that builds on our reputation for offering the best-in-class consumer experience. In a market increasingly crowded with imitators, we want to reaffirm that there is an obvious best choice. The new brand and our commitment to it through this unprecedented campaign should demonstrate this very well. And we have plenty more innovations to come – so watch this space.’

ENDS

For more information contact:

Frederica Saunders, Lansons: 020 7294 3620 m[email protected]

For expert commentary or case studies from over 250 media-friendly advisers, journalists should visitunbiased.co.uk Bluebook - The Media Adviser Network

Twitter: @unbiased_co_uk

LinkedIn: Unbiased.co.uk - Online networking for professional advisers

About Unbiased

Connecting millions to great advice, Unbiased is the place to find advisers you can trust. We have over 26,000 regulated and independent financial advisers, mortgage advisers, solicitors and accountants. Offering the most versatile and powerful search available, we also make it easy to find the right advice by providing consumer-friendly information, guides and tools.

Unbiased Ltd promotes the benefits of financial and legal advice to consumers and businesses and would like to thank the following companies for their support: Alliance Trust, Aviva, AXA Wealth, Canada Life Ltd, Legal & General, MetLife, Opinium Research, Prudential, Royal London and Standard Life Assurance.

Unbiased Ltd, trading as unbiased.co.uk.  Registered Office: Unbiased Ltd, 12-14 Berry St, London, EC1V 0AU. Registered in England: No. 06775878

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