Unbiased unveils its new brand

03 May 2016

  • Major rebrand promotes Unbiased as the site ‘connecting millions to great advice’
  • Multi-channel advertising campaign launching in May
  • New package of tools to match advisers and consumers more effectively
  • Rebrand aims to deliver a superior consumer journey and higher quality enquiries for advisers.

Unbiased, the site that connects millions to advice, has unveiled a major rebrand and cross-channel advertising campaign. Already the UK’s favourite place to find regulated financial and legal advisers, Unbiased is aiming to build on its existing reputation while targeting a huge potential new market.

The new brand is designed to enhance the site’s appeal for consumers who need financial and legal advice, especially those who may never have used an adviser before. It will also play a key role in attracting greater numbers of quality enquiries for the advisers listed there.

The new look and feel, created by boutique agency Three Straight Lines, includes a redesigned logo. A major multi-channel advertising campaign will launch in May off the back of the rebranding, to promote the value of independent advice across TV, digital and outdoor media. The campaign is on an unprecedented scale for a company in this market.

The rebrand accompanies the roll-out of innovative tools for advisers, including the new Location PLUS add-ons and exclusive phone-call tracking, with more tools due for launch in the coming quarter.

Karen Barrett, chief executive of Unbiased, comments: ‘Change is everywhere – from pension freedom to help-to-buy schemes and new breeds of ISAs. In recent years the advice landscape has seen radical transformation, which if anything is gathering pace. The new retirement options in particular have alerted the public to the need for advice, and people want to know where they can find it.

‘That’s why we’ve chosen to do this now. We know there are many people out there who have never considered advice, but who could end up regretting decisions made without professional help. We want to reach those individuals by conveying the benefits of advice more clearly and powerfully than ever – this is a new brand for a new era. At the same time, we remain the UK’s most trusted name in this field, combining a fresh approach with the dependability that has always been our trademark. We are looking forward to achieving great things under our new banner.’

Michael Ossei, head of adviser product, comments: ‘These are exciting times for advisers, just as much as for consumers. Seeking financial advice looks set to become a natural step on the road to retirement, and increasingly a must-have. We’ve put a huge amount of work into helping advisers seize these opportunities, with an array of new tools and packages already launched, and more to appear in the coming quarter. Under our new brand, we aim to give both financial and legal advisers access to a bigger market than ever before, while delivering even more of the quality enquiries they need to build their business.’

Advisers who are interested in exploring the different options for enquiry generation should email [email protected].


For more information contact:

Frederica Saunders, Lansons: [email protected] / 020 7294 3620

For expert commentary or case studies from over 250 media-friendly advisers, journalists should visitunbiased.co.uk Bluebook - The Media Adviser Network

Twitter: @unbiased_co_uk

LinkedIn: Unbiased.co.uk - Online networking for professional advisers

About Unbiased

Connecting millions to great advice, Unbiased is the place to find advisers you can trust. We have over 26,000 regulated and independent financial advisers, mortgage advisers, solicitors and accountants. Offering the most versatile and powerful search available, we also make it easy to find the right advice by providing consumer-friendly information, guides and tools.

Unbiased promotes the benefits of financial and legal advice to consumers and businesses and would like to thank the following companies for their support: Alliance Trust, Aviva, AXA Wealth, Canada Life Ltd, Legal & General, MetLife, Opinium Research, Prudential, Royal London and Standard Life Assurance.

Unbiased Ltd, trading as unbiased.co.uk.  Registered Office: Unbiased Ltd, 12-14 Berry St, London, EC1V 0AU. Registered in England: No. 06775878

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