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One moment to change your finances

Updated 03 December 2020

3min read

Nick Green
Financial Journalist

One little decision can transform your life forever, whether it’s choosing to start a family, or buying an annuity to give you an income in retirement. New Year is a time to think about the moments that matter… so what have we learned so far?


Here at unbiased.co.uk we think a lot about the Advice Moments – the times when people are most likely to need professional advice. Not surprisingly, these are the pivotal points in your life when you stand to gain (or lose) the most, by the choices that you make. Now seems like a good time to remind ourselves of what we’ve found.

1. Children can cost as much as houses

We’ve consistently found that starting a family has the biggest impact on people’s lives. Yet most people seem to forget the massive financial hit that comes with it. The Centre for Economic and Business Research found that the average cost of raising just one child in the UK is comparable to the price of the average house. That’s just 18 years of childhood versus 25 years of mortgage – yet while more than half of our respondents sought financial advice on their mortgage, very few thought to do the same when having kids. Do we need to rethink our approach to parenting?

2. We are a nation of (foolish) romantics

After raising a family, getting married has the biggest impact on a person’s financial lifestyle. But again, on the scale of advice-seeking it barely registers. Courting couples obviously don’t want to sour the romance by consulting a financial adviser about their future together – yet on reflection, a little advice at the start might help to keep the romance alive for longer. Not only are weddings expensive, but marriage itself carries a number of financial and tax implications, where financial advice can help you to maximise the potential benefits.

3. Confidence is not the same as being good at something

When people told us they hadn’t taken financial advice in a particular situation, we asked them why not. The commonest answer was that they felt confident making their own decisions. But many, particularly among younger adults, responded that they ‘forgot’ to take financial advice – revealing an awareness that they should have. This ties in with a finding that up to a fifth of those who didn’t take advice ended up regretting it later. This suggests that confidence in one’s own financial knowledge can sometimes be misplaced – but the discovery often comes too late to do anything about it.

4. The younger generation is more generous (or is that selfish?)

It’s no surprise that travel and exotic holidays are high on people’s lists of what to do in retirement. But many younger people (18-34 year olds) would also like to help their children and grandchildren financially, when the time comes. This trend tails off among older people, however, so maybe those 18-34 year olds are just projecting their own wishes that someone would help them out. Still, if they put financial plans in place now, they might be in a position to make good on their promises…

5. Men do ask for directions… but are more likely to ignore them

We continue to see slightly more men than women seeking financial advice across a range of different circumstances. However, men also give notably different reasons for not seeking advice. Men who don’t choose advice generally say that it wouldn’t have made a difference to their final decision. Women are more likely to say it never occurred to them. So are women more ready to admit that they don’t have all the answers?

Big decisions can only take a moment – but the consequences tend to last a long time. By considering the financial aspect of each big event and seeking professional advice, we’re not ‘ruining the moment’ – rather, we’re making sure that it’s a moment we’ll remember for the right reasons.

Search for an independent adviser today on unbiased.co.uk. Our adviser checklist can help you find the right one for you. You can also take advantage of a free financial health check, with £50 off any subsequent advice.


About the author
Nick Green is a financial journalist writing for Unbiased.co.uk, the site that has helped over 10 million people find financial, business and legal advice. Nick has been writing professionally on money and business topics for over 15 years, and has previously written for leading accountancy firms PKF and BDO.