Cookies

UNBIASED COOKIES POLICY

Last updated: July 2026

Unbiased Limited ("Unbiased", "we" or "us") uses cookies when you visit our website to improve the quality of your experience and the services we provide. You can find out how to manage cookies on your devices below.

This Cookie Policy should be read in conjunction with our Consumer Privacy Policy and, where applicable, our Adviser Privacy Policy, both of which explain how we handle your personal data more broadly. References in this Cookie Policy to the "Website" include mobile applications and any other platform by means of which our information society services are provided, including the Unbiased Pro App and Adviser dashboard.

What are Cookies?

Cookies are data files that hold small amounts of information and are stored on your device (computer, smartphone, tablet etc.) when you first visit a website. They help websites recognise your device and remember information about your visit.

Similar technologies include pixels, web beacons, and local storage. Where we use these technologies, we refer to them collectively as "cookies" in this policy.

Our Use of Cookies

When you first visit our Website, you will be presented with a cookie banner powered by CookieFirst. You can either accept all cookies or click "Manage Settings" to choose which categories of cookies you consent to.

Necessary cookies are exempt from the consent requirement under paragraph 4 of Schedule A1 to the Privacy and Electronic Communications Regulations 2003 (PECR), read with regulation 6(1), as they are strictly necessary for the provision of the Website. All other cookies (Performance, Functionality, and Advertising) are only set with your explicit consent, which you can withdraw at any time.

We use the following categories of cookies:

Necessary cookies: These are cookies that are required for the operation of our website, and include, for example, cookies that enable you to log into secure areas of our website. These cookies cannot be switched off in our systems. Please note that if you choose to disable these cookies in your browser some parts of our website will not function correctly.

Performance cookies: These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies: These are used to provide enhanced functionality on the website. They may be set by us or by third party providers whose services we have added to our pages. If you disable these cookies then these enhanced features of our website will not be available to you.

Advertising cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Detailed Cookie Information

The table below provides detailed information about the cookies we use, why we use them, and how long they remain on your device.

Cookie Provider	Cookie Name(s)	Category	Purpose	Duration	First/Third Party
Unbiased	Session, login cookies	Necessary	Enables login to secure areas, maintains session state, and ensures core website functionality	Session	First Party
Unbiased	Load balancing cookies	Necessary	Load balancing and security verification	Session	First Party
Unbiased	user_geo	Necessary	Stores user's geographical location for site functionality and content localisation	Session	First Party
Unbiased	initialLandingPage	Performance	Tracks the first page a visitor lands on to understand entry points and user journeys	Session	First Party
Unbiased	vueuse-color-scheme	Functionality	Stores user's display preference for light or dark mode	Persistent	First Party
Adobe Analytics	s7	Performance	Gathers data regarding site usage and user behaviour to improve website performance and user experience	1 year	Third Party
Convert.com	convv, convs	Performance/ Functionality	A/B testing and conversion optimisation to test website changes and measure user engagement	6 months	Third Party
CookieFirst	cookiefirst-id	Necessary	Stores your cookie consent preferences so the banner does not appear on every page visit	1 year	Third Party
DoubleClick (Google)	dds, ddtab_id	Advertising	Tracks ad performance, conversions, and user interaction with ads	1 year	Third Party
Facebook (Meta)	Various	Advertising	Tracks performance of advertising campaigns and enables audience targeting	2 years	Third Party
Google Analytics	Various	Performance	Collects statistical information about how visitors use the site, including page views, time on site, and referral sources	2 years	Third Party
Hotjar	Various	Functionality	Enables user surveys and feedback collection to improve website experience and collects data on user behaviour including time spent on pages, links clicked, device screen size, device type, browser information, geographic location (country only), and preferred language.	1 year	Third Party
Impact Radius	Various	Performance/ Advertising	Tracks which visitors originated from partner referrals and measures campaign effectiveness	2 years	Third Party
LinkedIn	Various	Advertising	Tracks performance of advertising campaigns and enables retargeting	2 years	Third Party
Microsoft Advertising	Various	Advertising	Tracks performance of advertising campaigns on Microsoft platforms	2 years	Third Party
Microsoft Clarity	Various	Performance	Provides session recordings and heatmaps to show how visitors interact with the website	1 year	Third Party
Reddit	rdtuuid	Advertising	Builds profile of user interests and shows relevant ads on Reddit platform	3 months	Third Party
Sailthru	sailthru_content, sailthru_pageviews, sailthru_visitor	Performance/ Functionality	Records webpages visited, tracks email campaign visits, and displays personalised content	1 year	Third Party
Trustpilot	widget.trustpilot	Performance/ Functionality	Collects and displays customer reviews and trust badges to verify authentic feedback and build trust	1 year	Third Party
Unbiased	PHPSESSID	Necessary	Maintains PHP session state, enabling secure login and core Pro App functionality	Session	First Party
HubSpot	messagesUtk	Functionality	Identifies returning visitors for the HubSpot messaging widget on the Pro App	6 months	Third Party
Unleash	Various	Necessary	Feature flag management to control gradual rollout of website functionality	Session	Third Party
Webtrends	Various	Performance	Tests changes to the website and measures impacts on user behaviour	1 year	Third Party
YouTube	Various	Advertising	Tracks views and engagement with embedded YouTube videos	2 years	Third Party

Third Party Cookies

Third parties may also use cookies via our website, for example advertising networks and web traffic analysis services. These third parties are responsible for setting their own cookies. These cookies are likely to be analytical cookies, performance cookies, or targeting cookies.

Third-party vendors may collect information on user behaviour such as pages visited, buttons and links clicked, and user interactions. This information enables us to monitor and improve the user experience.

International Transfers

Some cookies used on our Website are set by third parties located outside the UK, including in the United States. Where this is the case, we ensure appropriate safeguards are in place, such as UK International Data Transfer Agreements (IDTAs), Standard Contractual Clauses, adequacy decisions, or reliance on the UK Extension to the EU-US Data Privacy Framework (where applicable). For more information, including in relation to WhatsApp communications and Meta's data handling, see our Consumer Privacy Policy and, where applicable, our Adviser Privacy Policy.

How to Manage Your Cookies

If you accept all cookies, your preferences are stored in a cookie on your device. To change your preferences at any time, you can click the Manage Cookie Preferences link on our Website Footer Menu, which will reopen the CookieFirst preferences panel. You may also adjust your browser settings to block or delete cookies, though this may affect the functionality of the Website. Withdrawing consent for non-essential cookies will not affect the core functionality of the Website, but may limit your ability to access certain features or receive personalised content.

The Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, and how to disable cookies altogether.

For further information about cookies and how to disable them, please go to the guidance on cookies published by the UK Information Commissioner's Office: https://ico.org.uk/your-data-matters/online/cookies/

Advertising Opt-Out Resources

You can opt out of cookies set by specific advertising providers by visiting the following links:

Google Ads Settings: https://adssettings.google.com

Microsoft Privacy: https://account.microsoft.com/privacy/ad-settings/

Network Advertising Initiative: https://www.networkadvertising.org/choices/

Digital Advertising Alliance: https://www.aboutads.info/choices/

Please note that these opt-out mechanisms are specific to the device and browser on which they are exercised. You will need to opt out separately on each browser and device you use.

Security

We maintain commercially reasonable security measures to protect the information we collect. However, no security measure or data transmission via the internet is completely secure

How to Contact Us

If you have any questions about this Cookie Policy or the information we hold about you, please contact our Data Protection Officer.

Email: [email protected]

Post: Data Protection Officer, Unbiased Ltd, 32-38 Saffron Hill, London, EC1N 8FH

If you require this policy in an alternative format such as large print, braille, or audio, or if you need additional support when contacting us, please let us know at the email address above.

Changes to This Policy

We may update this Cookie Policy from time to time. If we make material changes, we will notify you via our website or email and update the version date at the top of this page.

For previous versions of this policy, please contact us at [email protected].