Unbiased Limited (“Unbiased” “we” or “us”) uses cookies when you visit our website to improve the quality of your experience and the services we provide. You can find out how to manage cookies on your devices below.

What are cookies?

Cookies are data files that can hold small amounts of information and are stored on your device (computer, smartphone, tablet etc) when you first visit a website.

Our use of cookies

We use the following cookies:

  • Necessary cookies. These are cookies that are required for the operation of our website, and include, for example, cookies that enable you to log into secure areas of our website. These cookies cannot be switched off in our systems. Please note that if you choose to disable these cookies in your browser some parts of our website will not function correctly.
  • Performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
    • Google Analytics – Collects statistical information about how you use the site
    • Sailthru – Used to record the webpages visited by users that have not logged in and to record visits to our website from an email we have sent
    • Webtrends – Allows us to test changes in the website and the impacts that this has on user behaviour
    • Microsoft Clarity – Lets us see how visitors are using our website to help us improve it.
    • Impact Radius – Used in order to determine which visitors to our website have originated from our partner
  • Functionality cookies. These are used to provide enhanced functionality on the website. They may be set by us or by third party providers whose services we have added to our pages. If you disable these cookies then these enhanced features of our website will not be available to you.
    • Sailthru – Displays some specific parts of the website
    • Hotjar – Enables us to survey website users
  • Advertising cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
    • LinkedIn - Tracks performance of advertising campaigns
    • YouTube – Tracks yYouTube videos used
    • Facebook - Tracks performance of advertising campaigns
    • Microsoft - Tracks performance of advertising campaigns
    • Doubleclick (Google) - Tracks performance of advertising campaigns

Except for necessary cookies, all cookies will expire after a reasonable period of time depending on the type of cookies.

Third parties may also use cookies via our website, for example advertising networks and web traffic analysis services. These third parties are responsible for setting their own cookies. These cookies are likely to be analytical cookies or performance or targeting cookies.

How to manage your cookies

You may change your website browser settings to manage your cookie preferences at any time. The Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether.

Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on's settings or visiting the website of its manufacturer. Please note without cookies you may not benefit from all the functionality available on our website or access some parts of the site. For further information about cookies and how to disable them please go to the guidance on cookies published by the UK Information Commissioner’s Office, or

How to contact us

Please contact our Data Protection Officer, if you have any questions about this cookie policy or the information we hold about you.
If you wish to contact our Data Protection Officer, please send an email to [email protected] or write to Data Protection Officer, Unbiased Ltd, 3rd Floor, 32 Saffron Hill, London, EC1N 8FH.

This policy was last updated 17/05/24.